DO or DIE reveals a complete, step-by-step approach for benefits agencies to reinvent themselves to not only remain relevant but also thrive and dominate their market in the post-reform world. Inside you'll discover... -How to Tap into the Mive Opportunity Reform Is Providing -The Steps to Become a 21st Century Agency Capable of Dominating Any Market -Specific Solutions You Can (And Should) Be Bringing to Your Prospects & Clients -Strategies to Reposition Your Agency through High ROI Marketing -A Consultative Selling Style That Wins More Accounts & Maximizes Profits -New Management Methods Based on Data & Facts Instead of Hope & Guesswork -A Complete Implementation Plan to Prepare Your Agency for 2014 For agency leaders, this book lays out a clear and specific business model designed to preserve their agency, income and independence while repositioning their agency for explosive growth in the post-reform world. While PPACA isn't fully implemented until 2014 and many still hope for its repeal, Griswold points out that the legislation already has forever changed the ground rules and market realities for benefits agencies.
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