Small Business Essentials: cashflow, sales and marketing principles you should know - Softcover

Partis, Michael

Softcover

ISBN 10: 0987176102 ISBN 13: 9780987176103

Publisher: Indelible Imaging, 2011

Synopsis

This book is designed for small business owners who want to understand how cashflow works within their business. It also provides useful tips and strategies for small businesses about sales and marketing. Written in an easy-to-understand style, each chapter is less than 2,000 words and contains no industry jargo. It contains 2 sections. The first 7 chapters are dedicated to cashflow. The last 7 chapters explore sales and marketing. The chapters in the book cover the topics of: 1. Business and Commercial Finance 2. Risk 3. Flawed Logic 4. Driving the Application 5. Servicing 6. Financial Statements 7. Important Financial Ratios 8. Features, Attributes and Benefits 9. Customer Personality Styles 10. The Six Steps of Selling 11. Objection Handling 12. Receiving and Delivering "No" 13. Value Creation 14. Measuring Success

About this title

About the Author

Michael has extensive experience in the banking and finance industries and is a small business himself! He currently advises other small businesses how to improve their profitability and sales conversion rates. When he is not doing that, he can usually be found on a kayak in some remote corner of the world, or pursuing his passion for photography. This is his first book and will not be his last.

Edition details

• Publisher: Indelible Imaging
• Publication date: 2011
• Language: English
• ISBN 10: 0987176102
• ISBN 13: 9780987176103
• Binding: Paperback
• Number of pages: 154