Winner of the International Book Awards for General Business Winner of the Readers' Favorite International Book Award for Non-Fiction Business It's been over a decade since Verne Harnish's best-selling book Mastering the Rockefeller Habits was first released. Scaling Up (Rockefeller Habits 2.0) is the first major revision of this business classic which details practical tools and techniques for building an industry-dominating business. This book is written so everyone 'from frontline employees to senior executives 'can get aligned in contributing to the growth of a firm. Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully 'many to $10 million, $100 million, and $1 billion and beyond 'while enjoying the climb!
"synopsis" may belong to another edition of this title.
"Scaling Up addresses the second half of the venture ball game, something often lost in all the hoopla about incubating disruptive innovation during the first half. Half-time scores don't matter - it's all about how you finish the game. So get yourself into Verne's locker room for a great half-time pep talk, and then get yourself out on the field to play a great second half." -- Geoffrey Moore, Author of Crossing the Chasm
Verne Harnish is founder of Entrepreneurs' Organization and chaired its premiere CEO program, Birthing of Giants, and WEO's Advanced Business executive program, both held at MIT. He is the founder and CEO of Gazelles, Growth Guy syndicated columnist, Venture columnist for FORTUNE magazine, and author of Mastering the Rockefeller Habits, The Greatest Business Decisions of All Time, and Scaling Up. He chairs Growth Summits around the globe and resides in Barcelona, Spain with his wife and four children.
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