You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition - Hardcover

Greenbaum, Thomas L

 
9780985855031: You Can Do It; A Guide for Starting and Running a Small Business: 2018 Revised Edition
Hardcover
ISBN 10: 0985855037 ISBN 13: 9780985855031
Publisher: 72nd St Books, 2018

Synopsis

This is a book that will provide everything an entrepreneur needs to start and run a small business.  It was written based on working with over 1000 different small businesses while a counselor at SCORE (Service Corps of Retired Executives).  It is a revised edition from the original which was released in 2012.   The revision is about a 75% change from the original, including significant new information is almost every chapter.  The following will provide the table of contents for the book:

 

Table of Contents

Should you be an entrepreneur

The key ingredient to entrepreneurial success

The business plan

Key business strategies

Brand identification

Researching your business and market

The wheel of small business marketing

The target audience

Positioning

Financial statements

Financing a small business Legal Structure of your business

Legal requiremenets when starting a business

Pricing

The elevator speech

The marketing Stool

Sales

Developing a trifold brochure

Social Media

Promotion for small business

Key insights into more effective advertising

Networking

Public Relations

Brief advertising and promotion legal advice

Managing day-to-day financial operations

The Website and URL

Heman Resorces

Business insurance

Summary-The keys to success in a small business

INDEX

 

"synopsis" may belong to another edition of this title.

About the Author

Thomas Greenbaum is a graduate of Lafayette College (BA) and Columbia University School of Business (MBA). He has taught for five years at NYU Stern Graduate School of Business and for one year at Sacred Heart University and two years at American University. He has also taught an adult education course for five years at Harvard University titled "Marketing Your Consulting Business". In addition he has guest lectured at Cornell, Columbia and UCON. He is the author of five books, three about Marketing Research, one about building a consulting business, and the original version of this book

"About this title" may belong to another edition of this title.

Publisher
72nd St Books
Publication date
2018
Language
English
ISBN 10 
0985855037
ISBN 13 
9780985855031
Binding
Hardcover
Number of pages
220