UP and to the RIGHT: Strategy and Tactics of Analyst Influence: A complete guide to analyst influence - Softcover

Stiennon, Richard

Softcover

ISBN 10: 0985460709 ISBN 13: 9780985460709

Publisher: IT-Harvest Press, 2012

Synopsis

UP and to the RIGHT is the first book written to guide technology marketers and executives in their journey to the Leaders Quadrant. Written by industry insider Richard Stiennon this is required reading for anyone responsible for leading and growing a technology firm. Topics explained in depth include: Leveraging Social Media, the Influence Pyramid, the creation of Magic Quadrants, responding to the MQ Questionnaire, the analyst day, the analyst inquiry, and the analyst briefing. Each chapter is informed with the author's personal experience - both as an analyst and as a marketer at a major IT vendor. It contains the first ever publication of the author's guerrilla techniques for influencing analysts.

About this title

About the Author

Richard Stiennon was a VP Research at Gartner. He is a widely quoted and followed independent analyst that covers the IT security industry. He is the author of Surviving Cyberwar (Rowman&Littlefield, 2010). He was Chief Marketing Officer for Fortinet, and has held positions at Webroot Software and PricewaterhouseCoopers. He has presented in 26 countries on six continents. He writes the Cyber Domain blog for Forbes.com. He was named one of the “50 Most Powerful People in Networking” by Network World Magazine and was given Gartner’s Thought Leadership Award in 2003. His experience on both sides of the analyst influence equation has led to the publication of this guide to influencing analysts.

Edition details

• Publisher: IT-Harvest Press
• Publication date: 2012
• Language: English
• ISBN 10: 0985460709
• ISBN 13: 9780985460709
• Binding: Paperback
• Number of pages: 186