Synopsis
Create clear and convincing strategic plans, executive briefings, research reports and other boardroom-style slides. In the first book of its kind, author Bruce Gabrielle reviews 40 years of research from fields as diverse as information design, neuroscience, cognitive science, education, advertising, graphic design and the legal profession to learn the secrets of using visual communication to powerfully influence in the boardroom. Based on how the mind works, the MindWorks Presentation Method shows you how to create business slides that are clear, professional-looking and convincing, and can be your secret weapon for selling ideas like never before and winning in the idea marketplace.
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About the Author
Bruce Gabrielle is president of Insights Works, a market research firm specializing in the high technology industry, where he regularly creates and presents boardroom-style slides to executives. Gabrielle leads workshops on the MindWorks Presentation Method for businesses, consulting firms, associations and educational institutions.
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