Synopsis
Living Proof is the first comprehensive guide to telling your personal story as an advocate for a cause or organization. New material for this expanded edition includes more advocate stories, additional help organizing talks and presentations, and new chapters on the barriers to personal storytelling, elements of persuasion, and the role of personal stories in social movements. Authored by two expert communication trainers, this easy-to-use handbook has everything you need to decide what to tell, deliver your story effectively and authentically, and give powerful presentations or great media interviews. Living Proof is for anyone who hopes one person's story can move audiences from apathy to empathy to action.Living Proof contains examples, tools, principles, exercises and worksheets to help prepare speakers at all levels. It’s organized so you can work through the book in a weekend, a week, with a course of study or flip to sections most immediately useful. Whether you’re just starting out or looking to take your communication skills to the next level, Living Proof provides the grounding, the confidence and guidance needed to advocate with the power of a well-told personal story.
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About the Author
John Capecci, Ph.D. is a coach, consultant, and writer who helps nonprofits and corporations do award-winning work that touches hearts and turns heads. He founded Capecci Communications (capeccicom.com) in 1996 after pivoting from his career as a communication studies professor.Tim Cage is a communication trainer who s coached and consulted with award-winning celebrities and sports stars, business and thought leaders, clinical investigators, and everyday advocates who have extraordinary personal stories to share. He launched Timothy Cage Communication Training (timothycage.com) in 1993 after serving as vice president of a worldwide PR/public affairs agency.AUTHORS HOME: Minneapolis, MN / New York City, NY
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