Getting to Giving Generic Hard Cover - Hardcover

Stevenson, Howard H; Spence, Shirley M

Hardcover

ISBN 10: 0983748616 ISBN 13: 9780983748618

Publisher: Timberline, 2011

Synopsis

Philanthropy is a powerful force in our society but the challenges are great, particularly during an economic downturn that has dampened contributions even as the demand for services escalates. Howard Stevenson has written Getting to Giving: Fundraising the Entrepreneurial Way based on his many years as a donor, fundraiser and entrepreneur. He offers practical techniques and real life stories, and brings passion and humor to the art and science of asking for money. Topics covered in the book include: • What motivates donors to give • The four donor questions that you must be able to answer • How to craft compelling messages about your organization and cause • How to think and act like an entrepreneur • What your role is as a fundraising leader • Why and how fundraising can be rewarding and fun!

About this title

About the Author

Howard Stevenson is the Sarofim-Rock Professor of Business Administration at Harvard Business School, Senior Associate Dean, Director of Publication Activities, and the Vice Provost for Harvard University Planning and Resources. A member and former chair of the Entrepreneurial Management Unit, he has served as the School s Senior Associate Dean and Director of External Relations, chair of the Latin American Faculty Advisory Group, Senior Associate Dean and Director of Financial and Information Systems, and faculty chair of Executive Education s Owner/President Manager (OPM) Program. Professor Stevenson s research focuses on the life patterns that create enduring success, entrepreneurship and predictability. He has authored or coauthored more than 150 case studies, numerous articles, and nine books including Just Enough: Tools for Creating Success in Your Work and Life (with L. Nash) and, Make Your Own Luck: 12 Practical Steps to Taking Smarter Risks in Business (with E. Shapiro). He has created several successful companies. Currently he is a director of Camp Dresser & McKee and Landmark Communications. He is a director of National Public Radio, a Trustee of the Massachusetts chapter of The Nature Conservancy, Mt. Auburn Hospital, and Trustee Emeritus of The Boston Ballet. He served as Director and President of The Sudbury Valley Trustees.

Edition details

• Publisher: Timberline
• Publication date: 2011
• Language: English
• ISBN 10: 0983748616
• ISBN 13: 9780983748618
• Binding: Hardcover
• Number of pages: 198