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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand - Softcover
Synopsis
Let's face it...content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. What's been missing...until now...is the book that tells marketers exactly how to put content marketing to work. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand. World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality. Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing --Develop a Content Marketing Strategy that Works for Your Business --Tell a Consistent Story that Engages Your Customers --Determine the Right Marketing Channels to Implement --Create an Internal and External Workflow for Content Marketing --Measure Content Marketing and Communicate Results to Internal Stakeholders
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Let's face it.content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing.until now.is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders. Seller Inventory # 00108762598
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute (edition ), 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Paperback
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0983330719-11-1
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Softcover
Seller: ZBK Books, Carlstadt, NJ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Fast & Free Shipping â" Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy. Seller Inventory # ZWV.0983330719.G
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Managing Content Marketing : The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18009797-75
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Managing Content Marketing : The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15086460-75
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Softcover
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp. Seller Inventory # V04C-03303
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
CMI Books, Division of Z Squared Media, LLC, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Let's face it.content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing.What's been missing.until now.is the book that tells marketers exactly how to put content marketing to work.Managing Content Marketing shows you, in detail, how to manage content marketing within your organization. Whether you come from a small company or multi-billion dollar brand, this book gives you the ammunition and the ideas to develop a storytelling process that will create passionate subscribers to your brand.World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help marketing pros and business owners develop a content marketing plan that goes beyond theories and explains exactly how to turn that plan into reality.Managing Content Marketing will teach you to: --Build the Business Case for Content Marketing--Develop a Content Marketing Strategy that Works for Your Business--Tell a Consistent Story that Engages Your Customers--Determine the Right Marketing Channels to Implement--Create an Internal and External Workflow for Content Marketing--Measure Content Marketing and Communicate Results to Internal Stakeholders. Seller Inventory # CIN0983330719VG
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
paperback
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_472922365
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_435372603
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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand
Published by
Content Marketing Institute, 2011
ISBN 10: 0983330719
ISBN 13: 9780983330714
Used
Softcover
Seller: MusicMagpie, Stockport, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1753698675. 7/28/2025 10:31:15 AM. Seller Inventory # U9780983330714
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