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Synopsis
Winner--2012 USA Book News Best Book Award Meet the Millennials: born after 1975, they are a new generation of consumers with extraordinary buying power. With a mantra of 'My Way, Right Away, Why Pay,' they expect sales staff to be simultaneously available and invisible. But how do you disappear and still deliver quality service T. Scott Gross tackles this apparent contradiction with a powerful approach. Learn how to increase your organization's success with Millennials, in addition to the Gen Xers, Boomers, and Traditionalists that preceded them.
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- PublisherTriple Nickel Press
- Publication date2012
- ISBN 10 098330209X
- ISBN 13 9780983302094
- BindingHardcover
- LanguageEnglish
- Number of pages127
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Invisible: How Millennials Are Changing the Way We Sell
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Invisible: How Millennials Are Changing the Way We Sell
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Invisible: How Millennials Are Changing the Way We Sell
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Invisible: How Millennials Are Changing the Way We Sell
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