Shark Pitch: How to Make a Retail Shark Sit Up and Beg to Buy Your Product - Softcover

Green Sr, Mr. Dennis Edward; Green, MRS Mary Lou

Softcover

ISBN 10: 098324118X ISBN 13: 9780983241188

Publisher: Boulevard Press, 2016

Synopsis

Are you failing to get the sales results you hoped for? You could be pitching the wrong product to the wrong prospect or delivering the wrong pitch. Shark Pitch will help you discover the problem and show you how to fix it.

Shark Pitch shows a simple yet powerful Three-Step Formula for delivering winning sales pitches no matter what you are selling. You will follow the authors directly into the real-life pitch rooms of the great white retail sharks such as Target, Walmart and QVC so you can witness selling as it happens. The authors’ stories are drawn from their 40 years experience in creating and selling more than 50 of the simple products they invented that generated over $120 million in retail sales.

You’ll learn about the “Benefit Triangle” and how it helps you measure market demand for products

You will learn three ways to assess customer needs and zero in on benefits that: 1. recognizes the three pillars of a prospect's pain; 2. satisfies their need for pleasure; 3. addresses a powerful motive for why consumers buy specific products within a product category. • Follow the authors in action and watch them pitch major US retailers • See how you can improve any big idea to make it more valuable • Discover smart ways to position your product to increase demand • Become admired as a problem solver, not a self-absorbed huckster • Learn how to evaluate your products and make them more marketable

Shark Pitch shows you a simple and effective formula for pitching with integrity and purpose.

Their proven method will help you get more sales and fewer rejections and make selling more satisfying. You will see that authentic selling doesn't require manipulation or clever persuasion. It's not about faking scarcity, creating false urgency or pressuring someone into buying something they don't want but can't say no to.

The secrets to getting more sales and fewer rejections result from your ability to identify prospects that need what you have to sell, then showing them how your product can benefit them—not you.

You can't control the customer but you can control the product, the offer and the pitch. Authentic selling is about meeting a prospect's needs rather than needing to make a sale. How you present your product and what you say or don't say in the process makes all the difference. You will discover that difference when you master the authors'Three-Step Pitch,a powerful way to sell products. You can even use this Three-Step Pitch to promote a new program or sell an idea to your boss for how to improve your company.

Learn how to sell anything in three easy steps and it will change your life!

About this title

About the Author

This entrepreneurial couple, Dennis Green and Mary Lou Green, have worked together for the past 40 years creating and marketing their inventions to retailers around the world. They have created more than 50 simple consumer products that solve everyday problems in unique and entertaining ways. The Greens have sold their creations to thousands of independent gift stores, spas and hair salons, and to major retailers including: QVC, Target, Walmart, Kmart, JCPenney, Dillard's, Walgreens, Auto Zone, Kroger, Safeway, 7-11, Footlocker, Dick's Sporting Goods and Nordstrom to name a few. In 2016 they founded BigIdeaSchool.com to offer online courses to help entrepreneurs and inventors get their big ideas out of their heads and onto retailers’ shelves.

Edition details

• Publisher: Boulevard Press
• Publication date: 2016
• Language: English
• ISBN 10: 098324118X
• ISBN 13: 9780983241188
• Binding: Paperback
• Number of pages: 148