Content Strategy 101: Transform Technical Content into a Business Asset - Softcover

O'Keefe, Sarah S.; Pringle, Alan S.

Softcover

ISBN 10: 0982811845 ISBN 13: 9780982811849

Publisher: Scriptorium Publishing Services, Inc., 2012

Synopsis

Technical content is often the last in line for investment and innovation, but poor content has profound effects inside and outside the organization-it damages your reputation, shrinks sales, and causes legal problems. Content Strategy 101 is an invaluable resource for transforming your technical content into a business asset.

About this title

About the Author

O'Keefe is the founder of Scriptorium Publishing Services, Inc. and an Adobe Certified Expert in FrameMaker. She is a veteran FrameMaker teacher, writer, and power user.

Ann Rockley is President of The Rockley Group, Inc. Ann has an international reputation in the single sourcing movement and in the fields of content management, e-content, and e-learning. Ann is doing ground-breaking work in the field of information design for content reuse and enterprise content management. She regularly speaks at dozens of conferences around the world on the topics of single sourcing, content management, and e-content. Ann is an Associate Fellow of the Society for Technical Communication and has a Master of Information Science from the University of Toronto. She teaches Enterprise Content Management at the University of Toronto.

Edition details

• Publisher: Scriptorium Publishing Services, Inc.
• Publication date: 2012
• Language: English
• ISBN 10: 0982811845
• ISBN 13: 9780982811849
• Binding: Paperback
• Number of pages: 182