The Micro-Script Rules: It's Not What People Hear. It's What They Repeat... - Hardcover

Schley, Bill

 
9780982694107: The Micro-Script Rules: It's Not What People Hear. It's What They Repeat...

Synopsis

The Micro-Script Rules [Schley] has developed a list of Micro-Script rules that solve that problem.

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Product Description

[Schley] has developed a list of Micro-Script rules that solve that problem.

About the Author

Bill Schley and Carl Nichols, Jr., are partners at david, inc, a brand consulting firm in Connecticut. During their careers theyve worked with major global companies like Procter & Gamble, Coca-Cola, IBM, and many others. Schley was previously a creative executive at a major New York ad agency and won the industrys Effie Award. Nichols was previously the CEO of Einson Freeman and a managing director at DArcy.

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