Store Presentation and Design 3 - Hardcover

Visual Reference Publications

Hardcover

ISBN 10: 098261280X ISBN 13: 9780982612804

Publisher: RSD Publishing, 2010

Synopsis

With over 400 full-color photos, Store Presentation and Design No. 3 presents the finest examples of store design and merchandising presentation. This the third book in this successful series, showcases how every element of creative retail design-- the architectural, the store layout, the fixtures, lighting and the interior and window displays all work together to turn a selling space into a profitable selling environment, that brings customers and entices them to browse and buy The stores in this book vary in merchandise sold, target customer, price point, type of space and location.

About this title

About the Author

Among the prestigious list of industry professionals on the Retail Design and Visual Presentation Advisory Board are: Stephen Allen, Pucci; Rick Brown, Parisian; Mary Constantini, Daffy's; Sal Lenzo, Saks Fifth Avenue; Rick Schlenther, Carson Pirie Scott and Co.; Brian Preussker, Macy's West, and Gilberto Vanderweide, Henri Bendel. Their wealth of experience and expertise read as a who's who in the Store Presentation and Design world.

From the Back Cover

With over 250 full-color photos, "Store Presentation and Design Number 3" presents the finest examples of in-store visual merchandising displays that reveal how creative design and architecture plans, and merchandise presentation can work together to turn a selling space into a profit. The third book in a successful series, this exciting new edition of "Store Presentation and Design" presents the newest, freshest, most innovative, and most effective strategies for balancing store design, visual merchandising, and area displays. It provides direction on where new items, sales/clearance items, and general merchandise should be featured, along with visual demonstrations and photographs of how to effectively balance the sales (cash register) location with the customers' walking, resting, and shopping spaces. Because the store itself is the seller's most effective sales tool, the right combination of materials, fixtures, lighting, color, windows, furniture, displays, and showcases project the store's image, entice customers to buy, and creates a lasting impression and customer loyalty.

Edition details

• Publisher: RSD Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 098261280X
• ISBN 13: 9780982612804
• Binding: Hardcover
• Edition number: 1
• Number of pages: 224