Merriam's Guide to Naming - Softcover

Merriam, Lisa A

Softcover

ISBN 10: 0982082924 ISBN 13: 9780982082928

Publisher: Red Toad Press, 2009

Synopsis

Naming is the first--and some say hardest--step in creating a brand. This guide gives you practical advice and real-world examples that help you get past the frustration, cut the expense, and avoid common mistakes and pitfalls in naming your company or product. Inside you will find: - What worked for the world's biggest brands - The key criteria of a great name -What common advice is nonsense you should avoid -Creating, evaluating and implementing your name -Navigating the stumbling blocks that waste your time and cost you * -Dealing with the challenge of domain names -Addressing complex issues such as how the company name relates to product names and naming in mergers and acquisitions Merriam's Guide to Naming provides you with a proven process that works for small-budget start-ups--and scales for billion dollar global organizations.

Edition details

• Publisher: Red Toad Press
• Publication date: 2009
• Language: English
• ISBN 10: 0982082924
• ISBN 13: 9780982082928
• Binding: Paperback
• Number of pages: 102