Provides a comprehensive overview of research that is clear and easy to use. The chapter design allows you to quickly find what you are looking for, saving valuable time. The focus on how research benefits business decisions ensure that using this book your next research projectt will be well designed, efficient, and effective.
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Brian Cooper is a senior vice president at TNS Global, one of the world's leading marketing research firms.
"About this title" may belong to another edition of this title.
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