Items related to Customer Worthy: Why and How Everyone in Your Organization...
Synopsis
Companies that do not monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and diminished customer satisfaction. Traditional financial measures lag too far behind customer activities to be effective for timely decision making. A company's internal measurements can look fine, but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion. In this groundbreaking book, Michael Hoffman explains how to use what he calls the CxC Matrix to examine your customers, contact by contact, to provide distant early warnings of trouble as well as to quickly uncover untapped opportunities to increase sales and customer satisfaction.
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About the Author
Michael Hoffman is a software development and management consultant focused exclusively on technology, analytics, and services that deliver businesses optimum yield per customer.
From the Back Cover
Companies that do not monitor contact data are continually surprised by revenue shortfall, inventory outages, cost overruns, and diminished customer satisfaction. Traditional financial measures lag too far behind customer activities to be effective for timely decision making. A company's internal measurements can look fine, but customer and contact flow may reflect disengaged and indifferent customers. The result is revenue decline and business erosion. In this groundbreaking book, Michael Hoffman explains how to use what he calls the CxC Matrix to examine your customers, contact by contact, to provide distant early warnings of trouble as well as to quickly uncover untapped opportunities to increase sales and customer satisfaction.
From the Inside Flap
Recommended for chief operating officers, CMOs, customer experience managers, brand managers, marketing operations officers, and chief information officers
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Customer Worthy : Wy and how everyone in your organization must Think Like a Customer
Published by
Paramount Market Publishing, Incorporated, 2010
ISBN 10: 0981986919
ISBN 13: 9780981986913
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Fine. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 5192719-6