ABCing: Seeing the Alphabet Differently - Hardcover

Colleen Ellis

 
9780981960043: ABCing: Seeing the Alphabet Differently
Hardcover
ISBN 10: 0981960049 ISBN 13: 9780981960043
Publisher: Mark Batty Publisher, 2010

Synopsis

ABCing: Seeing the Alphabet Differently is a primer to seeing and understanding the visual world. From abstract to zeitgeist, the book uses the Latin alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. It is not the actual letterforms from which these new perspectives take shape, but the spaces around the letterforms. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered. Therefore the illustrations maintain their visual connection to the original letterform. The shapes are then composed as a visual translation of a given words meaning, creating visual and conceptual connections between the letter, the word and the surrounding space. The result is a mixture of philosophy and art. The inspiration behind the book is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subjectthe letterto the surrounding space. While the words used to illustrate these visual translations have been chosen with designers in mind, ABCing will not only provide seasoned designers with new ideas but it will also serve as an excellent point of entry for students of all ages to learn how new perspectives can provide new meanings.

"synopsis" may belong to another edition of this title.

From the Back Cover

ABCing: Seeing the Alphabet Differently is a primer to seeing and understanding the visual world. From "abstract" to "zeitgeist," the book uses the Latin alphabet to introduce ways of visualizing, thinking and talking about art and design. Each illustration is created using only the negative shapes of a given letter. It is not the actual letterforms from which these new perspectives take shape, but the spaces around the letterforms. The shapes are rotated and resized; they are not duplicated, mirrored or otherwise altered. Therefore the illustrations maintain their visual connection to the original letterform. The shapes are then composed as a visual translation of a given word's meaning, creating visual and conceptual connections between the letter, the word and the surrounding space. The result is a mixture of philosophy and art. The inspiration behind the book is to spur new and alternative approaches to how viewers look at an image, shifting the focus from the subject-the letter-to the surrounding space. While the words used to illustrate these visual translations have been chosen with designers in mind, ABCing will not only provide seasoned designers with new ideas but it will also serve as an excellent point of entry for students of all ages to learn how new perspectives can provide new meanings.

"About this title" may belong to another edition of this title.

Publisher
Mark Batty Publisher
Publication date
2010
Language
English
ISBN 10 
0981960049
ISBN 13 
9780981960043
Binding
Hardcover
Edition number
1
Number of pages
66