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Synopsis
CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER! Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful and exciting qualities of your product or service, and win business in the process! Technology industry veteran marketer, sales professional and consultant-coach, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the 'I3' factors of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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About the Author
Jose Palomino is the CEO of Value Prop Interactive and author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. As founder and CEO of Value Prop Interactive, he helps businesses take their ideas, products and services to market faster and more effectively. With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Mr. Palomino also serves as CMO for IGCN, Inc., a leader in healthcare web solutions. Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker. Value Prop is Mr. Palomino's first book.
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- PublisherCody Rock Press
- Publication date2008
- ISBN 10 0981912605
- ISBN 13 9780981912608
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages192
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Value Prop
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Value Prop
Published by
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ISBN 10: 0981912605
ISBN 13: 9780981912608
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