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Synopsis
CUT THROUGH THE CLUTTER AND CONNECT WITH YOUR BEST BUYER.
Value Prop shows you how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of your product or service, and win business in the process! Strategic B2B marketing and sales expert, Jose Palomino, offers fresh insights into the critical tasks of creating powerful value propositions that stand out in the marketplace. With eye-opening examples of successes that embody the "I³ Factors" of innovation, indispensability and inspiration (and some notable failures that didn't) Value Prop will change how you bring products and services to market. Value Prop offers new ways to create, diagnose and improve your value proposition to ensure you deliver your most effective message to your best audience.
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About the Author
Jose Palomino is the CEO of Value Prop Interactive and author of Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets. As founder and CEO of Value Prop Interactive, he helps businesses take their ideas, products and services to market faster and more effectively. With over twenty years' leadership experience in the technology and service sectors, Mr. Palomino is a proven strategist, dealmaker and presenter. He has held management, technology, sales and marketing positions at Yankee Group, Market Systems International, Tandem Computers and the Clearpoint Group--working with industry leaders including IBM, Accenture, Unisys, SAP, General Motors, Chase and Citicorp. Mr. Palomino also serves as CMO for IGCN, Inc., a leader in healthcare web solutions. Mr. Palomino holds an MBA from Villanova University, serves on the board of The Entrepreneurs' Forum of Greater Philadelphia and is a Vistage International Speaker. Value Prop is Mr. Palomino's first book.
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Value Prop
Published by
Cody Rock Press (G2m Group, Inc.), 2008
ISBN 10: 0981912605
ISBN 13: 9780981912608
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process. Seller Inventory # 00051139784
Stock Image
Value Prop
Published by
Cody Rock Press (G2m Group, Inc.), 2008
ISBN 10: 0981912605
ISBN 13: 9780981912608
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process. Seller Inventory # 00104911019
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Published by
Cody Rock Press (edition First Edition), 2008
ISBN 10: 0981912605
ISBN 13: 9780981912608
Used
Paperback
First Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. First Edition. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0981912605-11-1
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Seller Inventory # BSM.1CGFO
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Value Prop : Create Powerful I3 Value Propositions to Enter and Win New Markets
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 15386670-6
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Value Prop : Create Powerful I3 Value Propositions to Enter and Win New Markets
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 11781860-6
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Value Prop
Published by
Cody Rock Press (G2m Group, Inc.), 2008
ISBN 10: 0981912605
ISBN 13: 9780981912608
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process. Seller Inventory # CIN0981912605G
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Value Prop
Published by
Cody Rock Press (G2m Group, Inc.), 2008
ISBN 10: 0981912605
ISBN 13: 9780981912608
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Very Good. Value Prop shows how to build razor-sharp marketing messages that showcase the truly new, useful, and exciting qualities of products or services, and how to win business in the process. Seller Inventory # CIN0981912605VG
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Signed Copy . Inscribed by author on half title page. Seller Inventory # E22OS-01068
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Value Prop: Create Powerful I3 Value Propositions to Enter and Win New Markets
Seller: tLighthouse Books, Onekama, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. Good condition. A copy that has been read but remains in clean condition. All pages are intact and the cover is intact. The spine and cover may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation. If you're not satisfied with purchase please just return it! Seller Inventory # HSV.0981912605.G