Items related to Whiff!: The Revolution of Scent Communication in the...
Synopsis
Secretly, scores of Fortune 500 companies, like Proctor & Gamble, Disney, Bloomingdales, Lexus, Reebok, Sony, Samsung, and Starwood Hotels, have been using aroma to byp their competition. These cutting edge companies are using scent research to trigger and enhance customers emotions, perceptions, and brand loyalty, resulting in increased sales and satisfied customers.
Whiff! conveniently pulls back the veil for the rest of the $3.9 trillion U.S. retail marketing trade, so that innovative small and mid-sized businesses can share the advantage of the big boys. Yet this is only the beginning stage of the scent revolution. This global wave is changing how branding and marketing experts communicate with their customers at every level across every industry.
Whiff! reveals how exciting new scent discoveries are being applied to safety, security, healthcare, navigation, diagnostics, product design, and even on the battlefield. With a comprehensive overview of this global phenomenon, Brumfield and his team offer up a breath-taking whiff of the future and a plan of how to get in the game. Exciting Revelations from
Whiff! How Endorphin Branding can trigger a patterned, physiological, feel-good response in the consumer. Research showing an almost doubling of retail sales receipts. Embedded scent marketing triggers used to spark sales of tread-worn tires, brake pads, fan belts, batteries, and appliances. Combating the global trillion-dollar counterfeit trade with scent. Fashion s big future in scented intelligent and emotional clothing. Life-saving scents that eradicate the killer Superbug MRSA and other deadly infectious microbes. Scent alarm warning systems to alert the public of impending tsunamis, earthquakes, attacks, and school shootings. Battlefield scents for combat, communication, training, and non-lethal Stench Bombs. A CIA initiative is becoming a Big Brother reality as the U.S.
"synopsis" may belong to another edition of this title.
Buy New
View this item
£ 6.74
£ 13.28 shipping from U.S.A. to United Kingdom
Destination, rates & speedsSearch results for Whiff!: The Revolution of Scent Communication in the...
Stock Image
Whiff!: The Revolution of Scent Communication in the Information Age
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780981746005
Quantity: 1 available
Stock Image
Whiff!: The Revolution of Scent Communication in the Information Age
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Whiff!: The Revolution of Scent Communication in the Information Age This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780981746005
Quantity: 1 available
Stock Image
Whiff! : The Revolution of Scent Communication in the Information Age
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. First. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 8434558-6
Quantity: 1 available
Stock Image
Whiff! The Revolution of Scent Communication in the Information Age
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less 1.55. Seller Inventory # G0981746004I2N00
Quantity: 1 available
Stock Image
Whiff! The Revolution of Scent Communication in the Information Age
Seller: Zubal-Books, Since 1961, Cleveland, OH, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. *Price HAS BEEN REDUCED by 10% until Monday, Aug. 18 (weekend SALE item)* 334 pp., hardcover, NEW in a NEW dust jacket. - If you are reading this, this item is actually (physically) in our stock and ready for shipment once ordered. We are not bookjackers. Buyer is responsible for any additional duties, taxes, or fees required by recipient's country. Seller Inventory # ZB845802
Quantity: 1 available
Stock Image
Whiff!: The Revolution of Scent Communication in the Information Age
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00072018829
Quantity: 1 available