Items related to Promotional Mix Measurement: Estimating the Net Impact...
Synopsis
It is often said that half of all promotional spending is wasted, though it is not clear which half..."Promotional Mix Measurement" details a comprehensive approach to estimating the net impact of individual marketing promotions and campaigns to provide the basis for differentiating between effective and ineffective treatments. It offers a step-by-step methodology encompassing proper data due diligence, descriptive and predictive analyses, action-attributable lift measurement and the result-based future promotional planning. In spite of including a number of technical concepts, the book is written in an easy-to-follow language.
"synopsis" may belong to another edition of this title.
Search results for Promotional Mix Measurement: Estimating the Net Impact...
Stock Image
Promotional Mix Measurement: Estimating the Net Impact of Marketing Promotions
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0981569005I3N00