Catching Digital: How to see your future in the digital blur, create smarter strategies for your business, and plan your Digital RoadMap for success: ... and Plan Your Digital Roadmap for Success - Softcover

Keeves, Richard

Softcover

ISBN 10: 0980822629 ISBN 13: 9780980822625

Publisher: Business Infomedia Online, 2012

Synopsis

Catching Digital: How to see your future in the digital blur, create smarter strategies for your business, and plan your Digital RoadMap for success.

Catching Digital is a practical guidebook for business owners and managers to find smarter pathways for doing better business in the Digital world.

To grow and protect your business today and tomorrow, you need clarity not confusion. Catching Digital will help you create the future you want for your business.

Learn better questions to ask and how to find better answers as you plan your Digital RoadMap using smarter strategies that make sense for your business.

• Learn the 10 Action Principles of the Digital Age.
• Use the 25 long-term big picture Digital Age Trends to predict your own future.
• Use the 10 Step Digital RoadMap planning process to ask better questions and find better answers.
• Learn how to create your Digital RoadMap and present it clearly on two pages for better focus and to easily share with others.
• Learn how to discover what makes your business unique locally or globally.
• Discover how to defend your business against new and often unseen competitors.
• Learn over 200 smarter digital strategy suggestions, tactics and tools to consider.
• Understand why smart people sometimes make dumb technology choices and learn how you can make smarter choices.
• Learn how to grow and protect your business successfully and enjoy your digital journey.

The author, Richard Keeves is a successful business owner, author, speaker, trainer and digital business guide for CEOs and senior management teams in Australia and internationally.

An online business specialist and Internet industry leader for nearly 20 years, Richard was the founder of one of Australia's earliest web consulting, web development and online marketing companies.

Now you can use Richard's independent unbiased guidance and profound business insights to gain the clarity you need to prosper in the Digital world.

You can't ignore the Digital Age. Why fight it? Start Catching Digital and make the Digital Age work for you!

  Here's what others are saying about Catching Digital:

"If you didn't have a strategy for moving your business online before, you now have no excuse. A great read."
Wayne Spencer, Retail Traders? Association

"Richard Keeves has a deep understanding of the digital tsunami shaping the way we all live, work and play. Compelling reading."
David Shelton, Director, Transition Capital

"Essential reading. Read it. Then read it again. Use it."
Colin Atkinson, CEO, CA Management Services

"An essential tool for business."
Jim Wyatt, General Manager, Digital Economy Branch, Western Australian Government

"Richard Keeves writes clearly, cleanly and without technobabble. Good stuff."
Annimac, Futurist & Trend Forecaster

About this title

About the Author

Richard Keeves is an independent digital strategist and business advisor. He is a digital business guide for CEOs and senior management teams as well as an accomplished speaker, trainer and author. Richard was the founder and Managing Director of the Internet Business Corporation Ltd from its missionary beginnings in 1995 to its successful sale in 2008. IBC was one of Australia’s first and longest-lasting web consulting, web development and digital marketing businesses with a diverse national and international client base. Prior to IBC, from 1987 to 1995 Richard was the founder and Editor of Business Directions, an Australian SME business magazine. In 1991-92, Richard conducted early research into the future of electronic publishing and electronic business. In 1993, Richard’s publishing company was selected for the Australian government’s Best Practice Demonstration Program which extended his research program globally, and resulted in Richard becoming an early evangelist for the strategic use of the Internet in business in 1994-95. Richard has been prominent in the Internet industry in Australia since its early commercialization. He was the keynote speaker at the ground-breaking Information Superhighway Conference in Sydney in 1995 and has spoken at Internet business seminars, conference and workshops throughout Australia, New Zealand, the USA and in Asia. Richard was President of the Western Australian Internet Association from 2004 to 2008. He has served on various industry boards and committees including the Australian Information Industry Association and the Information Industry Forum. He was a Founding Board member of the ICT Industry Collaboration Centre and was the Chair of the Ecommerce Special Interest Group for the Australian Institute of Management. Richard is a Fellow of the Australian Institute of Management and a Fellow of the Australian Institute of Company Directors. Richard’s deep insights on the Digital Age, his business focus and his straight talking approach makes him in demand as an advisor, workshop presenter and keynote conference speaker. Richard’s website SmarterWebStrategies.com provides a variety of smarter business resources to help business owners and managers plan and implement their Digital RoadMaps. He provides independent advice and guidance on digital strategy, website planning, technology selection and web partner selection. Follow Richard on Twitter: @RichardKeeves

Edition details

• Publisher: Business Infomedia Online
• Publication date: 2012
• Language: English
• ISBN 10: 0980822629
• ISBN 13: 9780980822625
• Binding: Paperback
• Number of pages: 334