How YOU (tm) Are Like Shampoo: The Breakthrough Personal Branding System Based on Big-Brand Marketing Methods to Help You Earn More, Do More, and Be - Softcover

Brenda Bence

Softcover

ISBN 10: 0979901022 ISBN 13: 9780979901027

Publisher: Global Insight Communications, 2008

Synopsis

The world's most successful brand names inspire loyalty and trust. You rely on them again and again for their quality, innovation, and performance. What would it mean for your career, your job satisfaction, and your income potential if your boss, colleagues, and customers felt the same about YOU (tm). This groundbreaking book provides the reader with the only start-to-finish system for defining, communicating, and taking control of your Personal Brand.

You’ll learn how to:

      -          Identify the 6 essential positioning elements that define your personal brand

-          Master the 5 everyday activities that most clearly communicate your brand

-          Avoid the top 20 Personal Brand Busters™ that could keep you from success

-          Increase your earning power and job satisfaction

-          Build on-the-job trust and loyalty in YOU™

About this title

About the Author

Brenda S. Bence, MBA, is an internationally-recognized branding expert, certified executive coach, and powerhouse speaker and author. With an MBA from Harvard Business School, her 25-year career has included developing mega brands for Procter & Gamble and Bristol-Myers Squibb across four continents and almost 50 countries.

Edition details

• Publisher: Global Insight Communications
• Publication date: 2008
• ISBN 10: 0979901022
• ISBN 13: 9780979901027
• Binding: Paperback
• Language: English
• Number of pages: 267