Enhanced by two case studies, a guide to writing copy for the Web offers tips on increasing search engine rankings through an understanding of the theory of search engine optimized copy and the basics of keyword research.
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This is the definitive search engine optimisation (SEO) copywriting guide for search engine rankings and sales conversion. As the first book to cover the entire spectrum of web copy, it introduces new ways of looking at on-line content and provides key illustrations that show how copy influences search engine rankings and sales conversion in unique ways.
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