The Generational Imperative: Understanding Generational Differences in the Workplace, Marketplace and Living Room - Softcover

Underwood, Chuck

Softcover

ISBN 10: 0979574501 ISBN 13: 9780979574504

Publisher: Generational Imperative, Inc., 2007

Synopsis

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

Edition details

• Publisher: Generational Imperative, Inc.
• Publication date: 2007
• ISBN 10: 0979574501
• ISBN 13: 9780979574504
• Binding: Paperback
• Language: English
• Number of pages: 292