THE GENERATIONAL IMPERATIVE: Understanding Generational Differences in the Workplace, Marketplace, and Living Room - Softcover

Underwood, Chuck

 
9780979574504: THE GENERATIONAL IMPERATIVE: Understanding Generational Differences in the Workplace, Marketplace, and Living Room
Softcover
ISBN 10: 0979574501 ISBN 13: 9780979574504
Publisher: Createspace Independent Pub, 2007

Synopsis

This is the comprehensive presentation of generational dynamics in America, from the nation's leading presenter of this topic. It is designed to help businesses and families to understand the powerful influence of generational values and generational attitudes upon Americans' day-to-day and lifelong decisions in the workplace, marketplace, and living room. The Silent Generation. Baby Boomers. GenerationX. And the Millennials. And with an opening tribute to the remarkable G. I. Generation. This is an unforgettable stroll down Memory Lane: the formative years of each generation; the core values that were molded from the unique times and teachings that each generation absorbed in their youth; their adulthood passages; current lifestage; and, future. This book provides specific, bottom-line tips and tactics and guidelines to help businesses to effectively deal with each generation of employees and customers. And it helps parents, children, grandparents, and grandchildren to understand each other in the living room.

"synopsis" may belong to another edition of this title.

Publisher
Createspace Independent Pub
Publication date
2007
Language
English
ISBN 10 
0979574501
ISBN 13 
9780979574504
Binding
Paperback
Number of pages
287