Why do companies so often fail to give customers what they want? "Customers Included" provides a roadmap for any executive or entrepreneur who wants to create better products and services. Using real-world case studies - from Apple, Netflix, and Walmart to an African hand pump, a New York City park, and the B-17 bomber - the book clearly explains why including the customer is an essential ingredient of success for any team, company, or organization. Coauthors Mark Hurst and Phil Terry, pioneers in the field of customer experience, provide practical tips for a strategic, customer-inclusive approach that generates results.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Good. Seller Inventory # 00086635865
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Seller Inventory # 00084472167
Seller: Your Online Bookstore, Houston, TX, U.S.A.
hardcover. Condition: Good. Seller Inventory # 0979368111-3-33003533
Seller: BooksRun, Philadelphia, PA, U.S.A.
Hardcover. Condition: Very Good. First Edition. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0979368111-8-1-29
Seller: Once Upon A Time Books, Siloam Springs, AR, U.S.A.
Hardcover. Condition: Acceptable. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket. Seller Inventory # mon0003336973
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Very Good. Seller Inventory # CIN0979368111VG
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Good. Seller Inventory # CIN0979368111G
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4452610-75
Seller: Better World Books: West, Reno, NV, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4452610-75
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4875299-6