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Synopsis
Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.
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About the Author
Mark Gardiner is a partner and communications strategist for the advertising agency re: (www.revolutionaryoldidea) based in Kansas City. He was the subject of the acclaimed documentary film One Man's Island, and the author of memoir Riding Man, currently in development as a feature film.
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- Publisherbikewriter.com
- Publication date2012
- ISBN 10 0979167337
- ISBN 13 9780979167331
- BindingPaperback
- LanguageEnglish
- Number of pages174
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Build a Brand Like Trader Joe's
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.54. Seller Inventory # G0979167337I4N00
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Build a Brand Like Trader Joe's
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.54. Seller Inventory # G0979167337I4N00
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Build a Brand Like Trader Joe's
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Build a Brand Like Trader Joe's
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Paperback. Condition: Brand New. 174 pages. 8.00x5.25x0.44 inches. This item is printed on demand. Seller Inventory # zk0979167337
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