Build a Brand Like Trader Joe's: After 20 years in the ad business, Mark Gardiner took a $12/hour job in a grocery store, and learned how one of ... brands was built, without advertising - Softcover

Gardiner, Mark E

Softcover

ISBN 10: 0979167302 ISBN 13: 9780979167300

Publisher: bikewriter.com, 2012

Synopsis

Want to create a cult of customers devoted to your own brand? Then you need to read "Build a brand like Trader Joe's" Mark Gardiner was an award-winning Copywriter and Creative Director, the VP of Marketing at one of Canada's best-loved retail chains, and ran his own ad agency. Then, he took a $12 per hour job at Trader Joe's, and discovered how one of America's most secretive companies built the strongest brand in its category, without ever spending a cent on brand advertising.

About this title

About the Author

Mark Gardiner is one of the world's most widely-read motorcycle journalists. Besides 'Riding Man', his books include 'Classic Motorcycles', 'BMW Racing Motorcycles: The Mastery of Speed', 'Year of the Raven', and 'Build a Brand Like Trader Joe's'. For more information visit: www.ridingman.com, www.bikewriter.com, www.revolutionaryoldidea.com, www.traderjoessecrets.com

Edition details

• Publisher: bikewriter.com
• Publication date: 2012
• ISBN 10: 0979167302
• ISBN 13: 9780979167300
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 174