Items related to Strategic Marketing Management
Synopsis
This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.
"synopsis" may belong to another edition of this title.
- PublisherBrightstar Media Inc
- Publication date2008
- ISBN 10 097900392X
- ISBN 13 9780979003929
- BindingPaperback
- LanguageEnglish
- Number of pages260
Search results for Strategic Marketing Management
Stock Image
Strategic Marketing Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.06. Seller Inventory # G097900392XI3N00
Quantity: 1 available
Stock Image
Strategic Marketing Management
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.06. Seller Inventory # G097900392XI4N00
Quantity: 1 available
Stock Image
Strategic Marketing Management, 3rd Edition
Seller: HPB-Diamond, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_420972586
Quantity: 1 available
Stock Image
Strategic Marketing Management, 3rd Edition
Seller: HPB-Ruby, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_399770925
Quantity: 1 available
Seller Image
Strategic Marketing Management
Seller: WeBuyBooks, Rossendale, LANCS, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Annotations to some page edges/pages, may include notes, highlighting or underlining. Seller Inventory # wbb0022818072
Quantity: 1 available
Stock Image
2008 PB Strategic Marketing Management, 3rd Edition by Chernev, Alexander; Kotler, Philip
Seller: Miki Store, San Jose, CA, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. 3rd. Pages are crisp and clean, no marking. Cover is verygood. Binding is tight/good. Seller Inventory # k-bs44
Quantity: 1 available
Stock Image
Strategic Marketing Management, 3rd Edition
Seller: dsmbooks, Liverpool, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: Good. Good. book. Seller Inventory # D8S0-3-M-097900392X-3
Quantity: 1 available