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Synopsis
A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces.
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About the Author
Vance Packard (1914 -1996) was an American journalist, social critic, and best-selling author. Among his books were the million-selling Hidden Persuaders, The Status Seekers, which described American social stratification and behavior, The Waste Makers, which criticizes planned obsolescence, and The Naked Society, about the threats to privacy posed by new technologies. Mark Crispin Miller is the author of the best-selling books Cruel and Unusual: Bush/Cheney's New World Order, The Bush Dyslexicon, and Fooled Again: How the Right Stole the 2004 Election & Why They'll Steal the Next One Too. An expert in propaganda and media, he teaches at New York University.
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- PublisherIg Publishing
- Publication date2007
- ISBN 10 097884310X
- ISBN 13 9780978843106
- BindingPaperback
- Number of pages200
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The Hidden Persuaders
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Condition: Fine. A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age. Seller Inventory # 7ef336da-3e42-4f70-8f2e-085f4f196a28
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Hidden Persuaders
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The Hidden Persuaders
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ISBN 10: 097884310X
ISBN 13: 9780978843106
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The Hidden Persuaders
Published by
Ig Publishing, Incorporated, 2007
ISBN 10: 097884310X
ISBN 13: 9780978843106
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