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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Softcover
Synopsis
In Defense of Advertising is theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising's role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.
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About the Author
Professor Emeritus of International Business and Marketing at California State Polytechnic University, Pomona (aka Cal Poly Pomona). See blog at https://jerrykirkpatrick.blogspot.com.
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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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Kirkpatrick Books (edition 2nd), 2007
ISBN 10: 0978780302
ISBN 13: 9780978780302
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In Defense of Advertising : Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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In Defense of Advertising : Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism
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In Defense of Advertising: Arguments From Reason, Ethical Egoism, and Laissez-Faire Capitalism (Paperback or Softback)
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Kirkpatrick Books 1/1/2007, 2007
ISBN 10: 0978780302
ISBN 13: 9780978780302
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In Defense of Advertising : Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism
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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-faire Capitalism
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Tlj Books, Claremont, California, U.S.A., 2007
ISBN 10: 0978780302
ISBN 13: 9780978780302
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Soft cover. Condition: New. No Jacket. First Paper. "Integrates the epistemology, ethics, and political philosophy of Ayn Rand with the economics of Ludwig von Mises to provide a theoretical foundation for the applied sciences of marketing and advertising." Refutes criticisms of advertising and deals with issues of fraud, deception and offensiveness in advertising. 200 pages, preface, bibliography, index. Paperback re-issue of book published in hardcover in 1994. Published @ $16.95. Seller Inventory # 016010
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In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism
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In Defense of Advertising
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