The Algorithms of Strategy: An Account Planner's T - Softcover

Softcover

ISBN 10: 0978663853 ISBN 13: 9780978663858

Synopsis

The Algorithms of Strategy answers big questions like: How does advertising work? How do people make purchase decisions? How do you differentiate your brand proposition? How do you find a consumer insight? The book contains a detailed overview of key tools and principles of clic account planning, presented in a structured, easy to follow, often entertaining way. It explains, simplifies, discusses alternative approaches and illustrates with examples gathered from the author’s experience in industry and academia, as well as from his talks with planners from around the world. Praise for the book: “Essential reading for budding strategists. Strategy is about building rules that drive outcomes in decisions, and Algorithms is a solid blueprint that is rich with details on cultivating insights and strategy. There is a lot to ponder and I expect most will walk away appreciating the fresh approaches discussed in this book.” (Bibi Persaud, Director, Experience Planning MKTG/New York) About the Author: Jim Avery's more than 25 years of advertising experience includes working for large international agencies in NYC, but he also worked in Chicago and in smaller markets like Portland and Eugene, OR. He is an active marketing and management consultant and writes a syndicated newspaper column The Advertising Workshop, which appears monthly. He continues to serve on the National Advertising Review Board.

Edition details

• Language: English
• ISBN 10: 0978663853
• ISBN 13: 9780978663858
• Binding: Paperback