Learn the Secrets Bestselling Authors Use to Generate Online Publicity and Profits The Web-Savvy Writer: Book Promotion with a High-Tech Twist (Second Edition) written by bestselling author and online book promotion expert Patrice-Anne Rutledge, shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. This essential guide will help you: -- Develop a website that drives book sales -- Plan and conduct a successful virtual book tour that reaches thousands more potential book buyers than any in-person tour -- Profit from new media such as blogging, podcasting, and web video to develop an audience and your all-important author platform -- Learn by example, with dozens of sample scenarios that help you quickly put technique into action -- Master the world of social networking sites like MySpace, YouTube, Facebook, and more to generate word-of-mouth buzz for your book -- And much more!
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An indispensable guide to online book promotion, a must for authors who wants to succeed in today's competitive publishing environment. -- Dan Poynter, author of The Self-Publishing Manual
Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era. -- Lee Foster, Lowell Thomas award-winning travel author
From Patrice-Anne Rutledge (patrice@WebSavvyWriter.com): The web is where you want to be if you're serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. Many more have learned about a book online and purchased it in a local store. Online book promotion is the best way for authors to reach this large, global audience at a low cost. From basic techniques such as creating a website to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started ...
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