The Web-Savvy Writer: Book Promotion with a High-Tech Twist shows you how to develop a cost-effective, targeted online book promotion campaign, assuming no prior technical skill other than basic computer knowledge. Filled with tips, techniques, resources, and examples, this essential guide will help you develop a website that drives book sales, create an online book promotion strategy that reaches thousands more potential readers than any in-person promotion, profit from new technologies (such as blogging, podcasting, RSS, and multimedia), and much more. The Web-Savvy Writer also includes checklists for all aspects of online book promotion, numerous examples of how to put these techniques into action, and interviews with a dozen highly successful authors who share their own online book promotion secrets.
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An indispensable guide to online book promotion, a must for authors who wants to succeed in today's competitive publishing environment. -- Dan Poynter, author of The Self-Publishing Manual
Every page has numerous easy-to-understand suggestions that will assist an author with marketing in this web-dominated era. -- Lee Foster, Lowell Thomas award-winning travel author
From Patrice-Anne Rutledge (patrice@WebSavvyWriter.com): The web is where you want to be if you're serious about promoting your books in the 21st century. More than one billion people worldwide use the Internet and over 200 million of them have bought a book online. Many more have learned about a book online and purchased it in a local store. Online book promotion is the best way for authors to reach this large, global audience at a low cost. From basic techniques such as creating a website to emerging technologies like podcasting, RSS, videoblogging, and web multimedia, there's a way to attract attention and publicity for your book online. A world of opportunity awaits tech-savvy authors who want to work the web and profit by doing so. You just need to get started ...
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