Pull - Softcover

Chambers, Keith

Softcover

ISBN 10: 0976861771 ISBN 13: 9780976861775

Publisher: Polimedia, 2009

Synopsis

Legendary marketing maverick, Keith Chambers, shares his successful and innovative techniques in Pull: Marketing Secrets the Fortune 100 Use. With Pull, Chambers recreates his remarkable ‘big-business’ marketing methodology for small and medium-sized businesses. He explains how Pull, (a force in the marketing universe that compels humans to take anything that occurs as extraordinary and quickly make it ordinary), relates to maintaining a strong business identity and presence. He shares the turning points that defined his careers' direction, how best to understand consumer needs, the secrets of his communication model, the components of a successful branding and marketing strategy, and how to implement that strategy. Keith has assisted more than five hundred goods and service providers in formulating their marketing approach, including Clorox, Del Monte, Campbell’s, Coppertone, Arm & Hammer, Sparkletts, Hormel, Scotch-Brite, and Equal. He has helped brands as varied as Claritin and the Miss America Pageant develop and convey their product message to the consumer. With Pull, Chambers shows how his proven techniques can work for any business, regardless of their size or product.

About this title

About the Author

Frequently and consistently ahead of his time, Keith Chambers is often referred to as a renaissance man within the marketing community. He founded The Chambers Group in 1974, which is headquartered in Los Angeles with offices in Minneapolis and Philadelphia. He has, with his two sons, founded Chambers Brothers Entertainment, creating unique programming and films for Spike TV and MTV2, among others. Chambers is known for his fierce loyalty to his clients, as well as an unwavering commitment to maintain a thorough awareness of the relationship between the products and services he serves, and their target consumers.

From the Inside Flap

"If you are currently selling anything, then you are engaged in an all-out economic war. If you are among those who don't believe this, you are likely to become one of its casualties." These are the sobering words of Keith Chambers, a high-level marketing consultant for America's Fortune 100 brands. Within this community he is commonly referred to as "a hired marketing gun," a reference he loves.This book is the result of Chambers recreating his remarkable "big business" marketing methodology for small and medium-size businesses. If you are one of those, then you found the right book for you. Here, you will not only discover his strategy, you will also find his detailed methodology for implementing it into your business, and in turn, into your life. Your competition will be devastated.

Edition details

• Publisher: Polimedia
• Publication date: 2009
• Language: English
• ISBN 10: 0976861771
• ISBN 13: 9780976861775
• Binding: Paperback
• Number of pages: 224