Copywriting That Sells High Tech: The Definitive Guide to Writing Powerful Promotional Materials for Technology Products, Services, And Companies - Softcover

King, Janice M.

Softcover

ISBN 10: 0976639602 ISBN 13: 9780976639602

Publisher: Writespark Pr, 2006

Synopsis

Copywriting That Sells High Tech is the definitive guide to
writing powerful promotional materials for technology products, services,
and companies.

Ideal for both novices and experienced communicators, Copywriting That
Sells High Tech provides valuable insights and practical advice on writing
clear and compelling promotional materials for technology products and
services. The book is full of hundreds of ideas, examples, and techniques
for improving the content of print and online materials.

Use this book every day to get valuable ideas for specific materials, to
expand your knowledge into new areas, and to find resources for detailed
exploration.

About this title

About the Author

Janice M. King is an award-winning copywriter based near Seattle, Washington whose clients include leading global technology companies. Her insights are drawn from more than 20 years of experience as a writer and marketing manager in high technology.

From the Back Cover

For writers, marketers, and PR professionals . . . the book
you'll use every day.

Writing effective promotional materials for technology products, services,
and companies is decidedly different from pitching general business or
consumer products. It requires unique knowledge and skills to successfully
translate rarefied technical jargon and sophisticated concepts into
effective, high-impact sales copy.

Written by noted copywriter Janice King, Copywriting That Sells High Tech
is both a superb tutorial for novices and an indispensable working
reference for experienced communicators. This book will give you:

* Valuable insights and practical advice on writing clear, compelling
marketing and public relations materials for high-tech products and
services

* Proven techniques that will improve the copy in all materials you write,
whether print or online

* Hundreds of ideas you can use everyday for brochures, direct mail
packages, press releases, Web content, email, and more

* Vital information on brand communication for your product and company and
how to adapt your materials to the growing international marketplace

Janice M. King is an award-winning copywriter based near Seattle,
Washington whose clients include leading technology companies across North
America. Her insights are drawn from more than 20 years of experience as a
writer and marketing manager in high technology.

"Janice King has crafted a superb guide to great copy for any
technology-based product or service." -- Richard Duval, Principal The
onQuest Group

Edition details

• Publisher: Writespark Pr
• Publication date: 2006
• Language: English
• ISBN 10: 0976639602
• ISBN 13: 9780976639602
• Binding: Paperback
• Number of pages: 361