Items related to Libey and Pickering on RFM and Beyond

Libey and Pickering on RFM and Beyond - Hardcover

Donald R. Libey; Christopher Pickering

 
9780976517207: Libey and Pickering on RFM and Beyond
Hardcover
ISBN 10: 0976517205 ISBN 13: 9780976517207
Publisher: MeritDirect Press, 2004
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Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.

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  • PublisherMeritDirect Press
  • Publication date2004
  • ISBN 10 0976517205
  • ISBN 13 9780976517207
  • BindingHardcover
  • Edition number2
  • Number of pages493

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