Synopsis
Wisdom, analytics and tactics for improving multichannel profitability. Expanded Second Edition released October 2008. How to improve multi-channel customer and prospect profits using advanced recency, frequency and monetary value analysis. A 'must read' book for direct, catalog and Internet marketers; the definitive textbook for optimized RFM and beyond.
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Search results for Libey and Pickering on RFM and Beyond
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Libey and Pickering on RFM and Beyond
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0976517205I4N00
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Libey and Pickering on RFM and Beyond
Seller: Gulf Coast Books, Cypress, TX, U.S.A.
Seller rating 5 out of 5 stars
hardcover. Condition: Good. Seller Inventory # 0976517205-3-35278892
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Libey and Pickering on RFM and Beyond
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: Brand New. expanded second edition. 493 pages. 9.30x6.30x1.30 inches. In Stock. Seller Inventory # 0976517205
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Libey and Pickering on RFM and Beyond
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0976517205