Title: Business Without Borders A Strategic Guide to Glob - Softcover

DePalma, Donald A.

Softcover

ISBN 10: 097651690X ISBN 13: 9780976516903

Publisher: Globa Vista Press, 2004

Synopsis

Before the Web, only giants such as Ford, McDonald’s, Volkswagen, and Sony had the resources and infrastructure to serve and market to a global community. Now, thanks to the power of the Internet to transcend space, time, and borders, virtually any company can market its products or services anywhere in the world. However, as global Web-marketing expert Don DePalma explains in this groundbreaking guide, just having a Web site isn’t enough–in order to make your company a global player, you’ve got to think globally and interact locally. In Business Without Borders, he shows you how. A top international consultant specializing in globalization, DePalma has consulted e-business leaders on the online strategies of some of the most visible e-business successes. In Business Without Borders, he draws upon his experiences and those of practitioners at Travelocity, Ducati, Lands’ End, Procter & Gamble, and others to describe global e-business best practices. He also analyzes several online failures to explain why it takes more than a lot of high-tech bells and whistles to successfully compete online in foreign markets. Business Without Borders is the definitive how-to guide for marketing professionals ready to take the leap into global Web marketing. The emphasis throughout is on the nuts-and-bolts issues marketers and their support staff must master in order to launch a successful global initiative–from selling ideas to a budgetary committee or board of directors; deciding on which countries or cultures to enter; finding and working with translation and localization specialists; to measuring the ROI of global Web marketing efforts, it covers all the practical bases clearly, succinctly, and thoroughly. Business Without Borders also features a chapter devoted to educating developers and tech-support staff in foreign character sites, currencies, date formats, and other technical details that can compromise even the best-laid globalization plans.

Edition details

• Publisher: Globa Vista Press
• Publication date: 2004
• Language: English
• ISBN 10: 097651690X
• ISBN 13: 9780976516903
• Binding: Paperback
• Number of pages: 268