Don't Get Fooled Again: A Decision Maker's Guide to Market Research - Softcover

Zultowski, Walter H.

Softcover

ISBN 10: 0976469901 ISBN 13: 9780976469902

Publisher: W.H. Zultowski, 2005

Synopsis

This book is for anyone who is called upon to make decisions using market research, but does not have training in the evaluation of the validity and accuracy of market research methods. Using a case study method, the reader is placed in the middle of 20 real-life case studies, and asked to make a decision based upon the market research presented. After making your call, the author discusses the proper course of action. It's a light-hearted book filled with heavyweight principles, that will make you a more effective user of market research and a better decision maker.

Edition details

• Publisher: W.H. Zultowski
• Publication date: 2005
• Language: English
• ISBN 10: 0976469901
• ISBN 13: 9780976469902
• Binding: Paperback
• Number of pages: 100