Understanding Pharma: The Professional's Guide to How Pharmaceutical and Biotech Companies Really Work - Hardcover

John J. Campbell

Hardcover

ISBN 10: 0976309637 ISBN 13: 9780976309635

Synopsis

The pharmaceutical industry is extremely complex, and so are the inner workings of the pharmaceutical and biotechnology companies operating within it. Even the most seasoned industry professionals may find it difficult to understand the activities of, and interdependencies among, all key functions within a pharmaceutical or biotechnology company. Yet this knowledge is crucial when the responsibilities for--or repercussions of--key initiatives ripple across an organization. Understanding Pharma is a must-read for anyone in the pharma/biotech sector--those new to the industry, industry veterans, and specialized experts working in or serving the industry. Gain an understanding of the inner workings of each functional area in the typical company. Learn the interdependencies among functional areas and how they affect the company's strategic goals. Understand how each functional area impacts the company's financial success. The Understanding Pharma book and 10-module e-course series have been incorporated into the on-boarding and professional development programs of numerous leading pharmaceutical and biotech companies, as well as university curricula for students preparing for careers in the industry. Two full printings of the first edition--more than 5,000 books--have sold out. This third edition provides key updates to content, including a new Medical Affairs chapter and new content related to the distinctive issues and requirements surrounding biopharmaceuticals. There are also major updates to the Managed Markets and Trade and Distribution chapters. Key data points have been revised throughout the book to maintain currency

Edition details

• ISBN 10: 0976309637
• ISBN 13: 9780976309635
• Binding: Hardcover
• Language: English