Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School.
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Entrepreneur's Notebook: Practical Advice for Starting a New
Business Venture is written for entrepreneurs and anyone who dreams of
becoming an entrepreneur - and who wants real-life advice and practical
information. This book will take you on a whirlwind tour of the start-up
process and help you to build a solid foundation for your new venture,
whether it is a small business, or a venture capital funded enterprise.
Irrespective of the size or type of business, the underlying principles are
the same.
As an entrepreneur for most of my life, it's impossible to imagine a career
more challenging or gratifying. Being an entrepreneur is one of life's
great adventures. It allows you to take control of your destiny,
continuously learn and grow, and experience the sense of accomplishment
that comes with transforming an idea into something of value. Whether you
seek to build a large corporation, or create a modest business that will
enable you to live the life you choose, this book will guide you through
the key steps in the start-up process, helping you to make smart decisions
and avoid costly mistakes.
Becoming an entrepreneur is achievable for everyone, but there are rules to
the game - principles that are time-tested and likely to lead you to
success. This book focuses on the information that you need to know to get
started. Chapters 1-3 introduce three critical concepts that relate to
every new venture: people, products, and making progress. Chapters 4-5
discuss the entrepreneurial team. In chapters 6-7, a review of the business
plan is followed by a discussion of cash flow, a concept that is
appreciated by every successful entrepreneur. Finally, chapters 8-10 delve
into the practicalities of starting a new company, securing investment, and
managing a team of people.
I should note two things about this book. First, it is about concepts, and
is not a technical manual. There are many great resources that teach
accounting, finance, marketing, management, and more. The real spotlight is
on the Big Picture. Second, it focuses on getting your new business off the
ground. While the ideas presented are valid and remain important throughout
the life of a business, new challenges arise as a business becomes
successful, grows, and eventually matures. The later stages rely on a solid
foundation and success in the early stages; however a discussion about the
development and management of a mature business is beyond the scope of this
book.
Starting a company is, without question, both a personal and professional
quest. This book is intended to help you to succeed by providing you with
advice that is practical and proven, learned the hard way through almost
three decades of real-life experience, and backed by the lessons of one of
the best business schools in the country. Another reason why this book (and
others) will contribute to your success is because sooner is always better
than later. You want this information now, before you take action, and an
investment of time and dollars in knowledge is small in comparison to the
benefits you will receive by making smarter decisions and avoiding the
common mistakes. I hope that the following pages inform and inspire you,
and help you to realize your entrepreneurial dreams.
Steven K. Gold
Lexington, Massachusetts
Steve Gold is an accomplished entrepreneur who teaches entrepreneurship at Babson College, the #1 graduate entrepreneurship program in the U.S. for nearly two decades. He is also the Director of the College's Summer Venture Program, and teaches entrepreneurs, faculty and executives worldwide. Prior to teaching, Steve Gold founded several ventures, all but one of which are either ongoing or have achieved successful exits. In addition, he is the inventor of technology that has licensed to more than a dozen Fortune 1000 companies. He began his career as an undergraduate student at the Wharton School of the University of Pennsylvania, and also earned a medical degree at Brown University Medical School. Today, in addition to teaching entrepreneurship, Steve Gold is a mentor to many young entrepreneurs.
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