Synopsis
In Velocity: From the Front Line to the Bottom Line, retail automotive expert Dale Pollak reveals how dealers in today's pre-owned automotive marketplace can shift out of low gear toward accelerated profits. Today's dealers are facing increased competition brought on by Internet shopping. Pollak delivers a gut check to dealers employing traditional used car disciplines while revealing new strategies that turn money-losing departments into profit-generating winners. "The used vehicle marketplace is less giving and less forgiving than it's ever been before. Astute, investment-minded management processes are essential for today's dealers to survive and thrive," says Pollak.
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About the Author
Dale Pollak's career in the automotive industry has spanned more than two decades. As a dealer, consultant, entrepreneur, and speaker, Pollak has helped many successful automotive dealers in America make dramatic improvements in their pre-owned operations. Pollak's unique vision about how to improve used vehicle operations was shaped as much by his 13 years as a Chicagoland Cadillac dealer as it was by his visual impairment. Unaffected by the aesthetic qualities of his inventory, Pollak was able to analyze pre-owned vehicles solely from an investment-minded perspective. This viewpoint was the foundation for vAuto, Inc. the technology company he founded in 2005. vAuto provides dealerships with a better way to price, appraise and manage their pre-owned inventories. Prior to vAuto, Pollak helped build Digital Motorworks, Inc. from its inception to its successful acquisition in 2002. He holds a B.S. in Business Administration from Indiana University, a law degree from DePaul University's College of Law, and is a four-time winner of the American Jurisprudence Award.
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Velocity: From the Front Line to the Bottom Line
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Velocity: From the Front Line to the Bottom Line
Published by
New Year Publishing LLC, 2008
ISBN 10: 0976009579
ISBN 13: 9780976009573
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Velocity: From the Front Line to the Bottom Line
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ISBN 10: 0976009579
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Velocity: From the Front Line to the Bottom Line
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ISBN 10: 0976009579
ISBN 13: 9780976009573
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