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Synopsis
A business case analysis is one of the most common types of reports used by modern businesses and governmental organizations. Yet, despite the nearly universal need for instructions on how to conduct a BCA, few comprehensive sources exist. BCA Business Case Analysis fills this void.
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About the Author
Jim Brannock is the author and coauthor of over 20 critical works for business case studies. He has 30 years experience as a management consultant, with a PhD. that concentrated in sociotechnical systems theory. In this book he includes a comprehensive, yet suprisingly easy to learn set of example, concepts, and techniques - many that the reader can apply almost immediately.
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