Motivating entire organizations to embrace large-scale change is the biggest challenge most managers face. Ray Immelman s insightful book offers a new perspective on why groups resist change and how to leverage the very same trait to get change implemented.
Learn how to develop a strategy to gain buy-in and commitment to new behaviors on a large scale.
One of the richest businessmen in America described it as "Very to the point."
"synopsis" may belong to another edition of this title.
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