Heads You Win!: An Easy Guide to Better Headline and Caption Writing - Softcover

LaRocque, Paul

 
9780972993708: Heads You Win!: An Easy Guide to Better Headline and Caption Writing

Synopsis

A step-by-step guide to writing better headlines and captions.

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Synopsis

Headlines and captions are the first things readers see in a newspaper or magazine, but journalism courses barely mention these essential elements. This book walks the reader through the process of writing headlines and captions, from developing the ideas to making the text fit. The mechanics of headline and caption writing are explained in an easy-to-use glossary from. The book includes scores of examples of winning headlines and captions.

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