Synopsis
Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century, written for arts marketing executives, leaders, board members, and all those interested in audience development for the arts, proposes a new framework for arts marketing in the digital era.
Advances in technology and shifts in consumer behavior have changed the way arts marketers need to communicate with their audience. The book revolves around the idea that arts marketers must “break the Fifth Wall” -- the act of reconnecting with arts patrons in a meaningful way after they have left a performance venue -- by creatively and regularly reminding them of everything the organization has to offer.
It includes chapters that cover:
A nationwide survey of online arts patron behavior
E-mail marketing
Social media
Websites and online ticketing
Customer Relationship Management (CRM)
Future trends in online marketing
Breaking the Fifth Wall: Rethinking Arts Marketing for the 21st Century encourages managers to embrace the new tools and technology available today which can empower them to transform their organization's audience-development efforts.
"synopsis" may belong to another edition of this title.
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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Seller: St Vincent de Paul of Lane County, Eugene, OR, U.S.A.
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Condition: Acceptable. HAS MINOR SPORADIC PENCIL UNDERLINING. paperback The item is fairly worn but still readable. Signs of wear include aesthetic issues such as scratches, worn covers, damaged binding. The item may have identifying markings on it or show other signs of previous use. May have page creases, creased spine, bent cover or markings inside. Packed with care, shipped promptly. Seller Inventory # W-006-2497
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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Published by
Patron Technology, Inc., 2011
ISBN 10: 0972914161
ISBN 13: 9780972914161
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 17290151-6
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Breaking the Fifth Wall : Rethinking Arts Marketing for the 21st Century
Seller: Solr Books, Lincolnwood, IL, U.S.A.
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Condition: new. Seller Inventory # BCV.0972914161.N