Fashion For Profit: A Professional's Complete Guide to Designing, Manufacturing, & Marketing a Successful Line - Softcover

Harder, Frances

Softcover

ISBN 10: 0972776397 ISBN 13: 9780972776394

Publisher: Harder Pubns, 2010

Synopsis

"Fashion for Profit"was first conceived for the many talented students that I have had the pleasure of teaching, who want to achieve their dreams of one-day owning their own company, and of producing a successful line of clothing. The apparent lack of business information for apparel start-up apparel manufacturers motivated me to provide this critical education and business training. I developed a class for the continuing education department at Otis College of Art and Design, in Los Angeles. This "hands-on", "how to" class, provided the one-on-one which assisted entrepreneurs develop a small, workable clothing line, and get the business training needed to become successful in a business well known for its failures.

About this title

About the Author

Frances is an entrepreneur and educator, who prior to self-publishing Fashion for Profit and co-founding the Fashion Business Incorporated (FBI) was a full time Assoc. Professor at Otis College of Art and Design in Los Angeles. Frances conceived of the FBI in 1998 to provide vital business development, resources and education to creative designer/manufacturers, who lack the critical business skills to become successful in today's competitive environment. Frances has extensive international design and teaching experience and has had her own name under license in Japan. Frances is also a partner in California Style Group, which provides international consulting on branding, licensing and product development. Fashion for Profit is an extensive text book which covers the nuts to bolts of starting an apparel company; from licenses, financing, production, costing, sales representation and finally to opening a retail store. Frances's book is used and sold internationally. She has recently produced a two-hour DVD to complement the information provided in her book. Frances studied art and majored in fashion design in England.

Edition details

• Publisher: Harder Pubns
• Publication date: 2010
• Language: English
• ISBN 10: 0972776397
• ISBN 13: 9780972776394
• Binding: Paperback
• Number of pages: 368