Fashion for Profit: A Professional's Complete Guide to Designing, Manufacturing, & Marketing a Successful Line - Softcover

Frances Harder

Softcover

ISBN 10: 0972776303 ISBN 13: 9780972776301

Publisher: Harder Publication, 2014

Synopsis

Fashion For Profit and the other accompanying books by Frances Harder are a professional & complete guide to designing, brand development, costing, manufacturing, & marketing a successful business. Creativity is essential but it isn't enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. Frances Harder's books are detailed in depth text on how to start your own apparel related business. They have been reviewed and validated by experts from each specific crucial area of design, product development, finance, production, through to sales and marketing. Frances Harder's books have been adopted by some of the best fashion schools in the US to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or starting your own business you will find information in Fashion For Profit and the accompanying books will help you avoid costly mistakes.

About this title

About the Author

Frances is an entrepreneur and educator, who prior to self-publishing Fashion for Profit and co-founding the Fashion Business Incorporated (FBI) was a full time Assoc. Professor at Otis College of Art and Design in Los Angeles. Frances conceived of the FBI in 1998 to provide vital business development, resources and education to creative designer/manufacturers, who lack the critical business skills to become successful in today's competitive environment. Frances has extensive international design and teaching experience and has had her own name under license in Japan. Frances is also a partner in California Style Group, which provides international consulting on branding, licensing and product development. Fashion for Profit is an extensive text book which covers the nuts to bolts of starting an apparel company; from licenses, financing, production, costing, sales representation and finally to opening a retail store. Frances's book is used and sold internationally. She has recently produced a two-hour DVD to complement the information provided in her book. Frances studied art and majored in fashion design in England.

Edition details

• Publisher: Harder Publication
• Publication date: 2014
• Language: English
• ISBN 10: 0972776303
• ISBN 13: 9780972776301
• Binding: Paperback